"The Influence of the Thematic Coherency of CSR Activities on Users' ..."

Xvyuge Peng, Jundong Hou (2023)

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DOI: 10.1007/978-3-031-32302-7_14

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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Xvyuge Peng, Jundong Hou:
The Influence of the Thematic Coherency of CSR Activities on Users' Purchase Intention on E-Commerce Platforms. WHICEB (2) 2023: 156-167

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