"Exploring the Influence of Live Streaming in Social Commerce on Impulse ..."

Yan Mo, Qi Wang (2021)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Yan Mo, Qi Wang:
Exploring the Influence of Live Streaming in Social Commerce on Impulse Buying from a Affordance Perspective. WHICEB 2021: 64

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