"Analyzing Consumer Switching Intentions in Short Video E-commerce: A ..."

Yijia Ma et al. (2024)

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DOI: 10.1007/978-3-031-60264-1_25

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-24

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Yijia Ma, Yi Cui, Jie Li, Yonghui Li:
Analyzing Consumer Switching Intentions in Short Video E-commerce: A Comprehensive Examination Through the Lens of Push, Pull, and Mooring Factors. WHICEB (1) 2024: 287-299

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