"Compare with Vices or Virtues? The Effect of Comparison Object Type on ..."

Xinyan Liu, Xiaowen Liu, Jingqi Zou (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Xinyan Liu, Xiaowen Liu, Jingqi Zou:
Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products. WHICEB 2022: 67

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