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"Exploring Factors Influencing Showrooming Behavior in Multi-Channel ..."
Miyan Liao et al. (2020)
- Miyan Liao, Liangqiang Li, Lu Liu, Liang Yang, Yunzhong Cao, Xiaolin Li:
Exploring Factors Influencing Showrooming Behavior in Multi-Channel Shopping: A Cognitive Appraisal Theory Perspective. WHICEB 2020: 41
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