"Exploring Factors Influencing Showrooming Behavior in Multi-Channel ..."

Miyan Liao et al. (2020)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Miyan Liao, Liangqiang Li, Lu Liu, Liang Yang, Yunzhong Cao, Xiaolin Li:
Exploring Factors Influencing Showrooming Behavior in Multi-Channel Shopping: A Cognitive Appraisal Theory Perspective. WHICEB 2020: 41

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