"The Influence of Media News Frame on Consumer's Brand Attitudes in the ..."

Silan Li, Shiyu Liu, Mengzhi Xian (2018)

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type: Conference or Workshop Paper

metadata version: 2019-12-12

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Silan Li, Shiyu Liu, Mengzhi Xian:
The Influence of Media News Frame on Consumer's Brand Attitudes in the Context of Product-harm Crisis. WHICEB 2018: 28

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