"Understanding Consumers' Avoidance of Personalized Advertising in Social ..."

Yi Jiang, Jingwen Xiao, Jing Wang (2020)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Yi Jiang, Jingwen Xiao, Jing Wang:
Understanding Consumers' Avoidance of Personalized Advertising in Social Commerce: The Leveraging Effect of Information Transparency and Information Dissemination Scenes. WHICEB 2020: 5

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