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"Online Word-Of-Mouth and Mobile Product Reviews: An Experimental ..."
Christopher P. Furner et al. (2014)
- Christopher P. Furner, Robert A. Zinko, Zhen Zhu, William C. McDowell, Adam Dalton:
Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy. WHICEB 2014: 66
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