"Crowd-Out for Native Advertising: The Impact of Display Advertising in a ..."

Guo Chen et al. (2025)

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DOI: 10.1007/978-3-031-94187-0_30

access: closed

type: Conference or Workshop Paper

metadata version: 2025-06-16

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Guo Chen, Shaohui Wu, Siyu Zhang, Luning Liu:
Crowd-Out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform. WHICEB (2) 2025: 363-380

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