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"Brand User Attention Model Based on Online Text Reviews: An Empirical ..."
Minjuan Chai, Jianhong Luo, Jiachen Lan (2020)
- Minjuan Chai, Jianhong Luo, Jiachen Lan:
Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands. WHICEB 2020: 37
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