"Consumer Segmentation and the Information Rule of Online Reviews in ..."

Qingliang Wang, Khim Yong Goh (2011)

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DOI: 10.1007/978-3-642-29873-8_21

access: closed

type: Conference or Workshop Paper

metadata version: 2022-11-29

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Qingliang Wang, Khim Yong Goh:
Consumer Segmentation and the Information Rule of Online Reviews in Horizontally Differentiated Product Markets. WEB 2011: 225-233

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