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"Effect of Instant Messenger Use on Purchase Decision of Consumers: The ..."

Zhepeng Lu, Xiaoshan Wang, Jinghua Huang (2016)

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DOI: 10.1007/978-3-319-69644-7_13

access: closed

type: Conference or Workshop Paper

metadata version: 2017-11-20

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Zhepeng Lu, Xiaoshan Wang, Jinghua Huang:
Effect of Instant Messenger Use on Purchase Decision of Consumers: The Role of Communication Quality and Content. WEB 2016: 125-138

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