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"An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty ..."

Takumi Kato (2021)

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DOI: 10.1007/978-3-031-04126-6_7

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-27

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Takumi Kato:
An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson. WEB 2021: 76-86

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