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"Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing ..."

Moonkyoung Jang, Rumi Lee, Byungjoon Yoo (2017)

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DOI: 10.1007/978-3-319-99936-4_8

access: closed

type: Conference or Workshop Paper

metadata version: 2022-12-07

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  dblp key:
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Moonkyoung Jang, Rumi Lee, Byungjoon Yoo:
Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games. WEB 2017: 87-93

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