"Chatbots in the tourism industry: the effects of communication style and ..."

Charlotte van Hooijdonk (2021)

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DOI: 10.1145/3450614.3463599

access: closed

type: Conference or Workshop Paper

metadata version: 2021-06-24

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Charlotte van Hooijdonk:
Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude. UMAP (Adjunct Publication) 2021: 375-381

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