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"Level of Involvement and the Influence of Persuasive Strategies in ..."
Ifeoma Adaji, Nafisul Kiron, Julita Vassileva (2021)
- Ifeoma Adaji, Nafisul Kiron, Julita Vassileva:
Level of Involvement and the Influence of Persuasive Strategies in E-commerce: A Game-Based Approach. UMAP (Adjunct Publication) 2021: 325-332
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