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"Disentangling the drivers of brand benefits: Evidence from social media ..."

Constantinos K. Coursaris, Wietske van Osch (2016)

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DOI: 10.1109/TEMU.2016.7551939

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-23

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Constantinos K. Coursaris, Wietske van Osch:
Disentangling the drivers of brand benefits: Evidence from social media marketing of two cosmetics companies. TEMU 2016: 1-6

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