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"Using a Marketing and Product Plan as a Key Driver for Product Line Asset ..."
Kyo Chul Kang et al. (2002)
- Kyo Chul Kang, Patrick Donohoe, Eunman Koh, Jaejoon Lee, Kwanwoo Lee:
Using a Marketing and Product Plan as a Key Driver for Product Line Asset Development. SPLC 2002: 366-382
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