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"The Influencing Mechanism of Richness of UGC on Purchase Intention - An ..."

Yao Li, Zhenzhen Song (2020)

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DOI: 10.1007/978-3-030-62743-0_116

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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Yao Li, Zhenzhen Song:
The Influencing Mechanism of Richness of UGC on Purchase Intention - An Empirical Analysis Based on "Content + Transaction" APP Users. SPIoT (1) 2020: 811-816

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