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"Online Marketing Synergy Combining self-reported and real-time data to ..."
Ioannis Papanikolaou, Katerina Tzafilkou (2022)
- Ioannis Papanikolaou, Katerina Tzafilkou:
Online Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign. SMAP 2022: 1-6
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