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"Global Brand Perception Based on Social Prestige, Credibility and Social ..."

Rosario Medina Rodríguez et al. (2019)

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DOI: 10.1007/978-3-030-46140-9_25

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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  dblp key:
  - conf/simbig/RodriguezTHLM19
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  - https://dblp.org/rec/conf/simbig/RodriguezTHLM19
Rosario Medina Rodríguez, Alvaro Talavera, Martín Hernani-Merino, Juan G. Lazo Lazo, Jose Afonso Mazzon:
Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach. SIMBig 2019: 267-281

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