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"To match or not to match: economics of cookie matching in online advertising."

Mohammad Mahdian et al. (2012)

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DOI: 10.1145/2229012.2229069

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/sigecom/MahdianGMV12
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  - https://dblp.org/rec/conf/sigecom/MahdianGMV12
Mohammad Mahdian, Arpita Ghosh, R. Preston McAfee, Sergei Vassilvitskii:
To match or not to match: economics of cookie matching in online advertising. EC 2012: 741-753

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