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"Identifying Critical Success Factors for Adopting CRM in Small: A ..."

Iván A. García, Carla L. Pacheco, A. Martinez (2012)

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DOI: 10.1007/978-3-642-30460-6_1

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-10

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  dblp key:
  - conf/sera/GarciaPM12
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  - https://dblp.org/rec/conf/sera/GarciaPM12
Iván A. García, Carla L. Pacheco, A. Martinez:
Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises. SERA (selected papers) 2012: 1-15

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