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"Exploring owner-based brand personality on Facebook and LinkedIn with ..."

Simone E. Griesser, Guang Lu (2022)

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DOI: 10.1109/SDS54800.2022.00010

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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Simone E. Griesser, Guang Lu:
Exploring owner-based brand personality on Facebook and LinkedIn with Natural-Language-Processing (NLP). SDS 2022: 13-18

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