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"Unconscious persuasion needs goal-striving: the effect of goal activation ..."
Peter A. M. Ruijten, Cees J. H. Midden, Jaap Ham (2011)
- Peter A. M. Ruijten, Cees J. H. Midden, Jaap Ham:
Unconscious persuasion needs goal-striving: the effect of goal activation on the persuasive power of subliminal feedback. PERSUASIVE 2011: 4:1-4:6
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