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"The Neural Persuasion Model: Aligning Neural Readiness, Perceived Need, ..."

Susan Ferebee, James Davis (2012)

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DOI: 10.1007/978-3-642-31037-9_16

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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  dblp key:
  - conf/persuasive/FerebeeD12
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  - https://dblp.org/rec/conf/persuasive/FerebeeD12
Susan Ferebee, James Davis:
The Neural Persuasion Model: Aligning Neural Readiness, Perceived Need, and Intervention Strategies. PERSUASIVE 2012: 181-192

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