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"Programmatic Buying Bidding Strategies with Win Rate and Winning Price ..."

Xiang Li, Devin Guan (2014)

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DOI: 10.1007/978-3-319-06608-0_37

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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Xiang Li, Devin Guan:
Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising. PAKDD (1) 2014: 447-460

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