"Dismantling the Black Box: Understanding Consumers' Motivations for the ..."

Quan Xiao et al. (2023)

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type: Conference or Workshop Paper

metadata version: 2023-09-26

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Quan Xiao, Xiaojie Wang, Lu Qu, Shanshan Wan, Mingsong Mao, Xing Zhang:
Dismantling the Black Box: Understanding Consumers' Motivations for the Usage of Live Streaming Shopping Platform. PACIS 2023: 217

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