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"Investigating Consumers' Redemption responses through the Interplay ..."
Dezhi Wu et al. (2016)
- Dezhi Wu, Xinwei Wang, Hock-Hai Teo, Xixian Peng:
Investigating Consumers' Redemption responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design. PACIS 2016: 347
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