"The Effects of Website Personalization on User Intention to Return through ..."

May D. Wang, Benjamin P.-C. Yen (2010)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-04-14

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May D. Wang, Benjamin P.-C. Yen:
The Effects of Website Personalization on User Intention to Return through Cognitive Beliefs and Affective Reactions. PACIS 2010: 155

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