"Opt in or out? A gamified ad on YouTube: The Role of Gamification and ..."

Tien Wang, Nusaba Ounsanee, Phumsiri Poolperm (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Tien Wang, Nusaba Ounsanee, Phumsiri Poolperm:
Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance. PACIS 2022: 204

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