"Intertitles and Attention in Social Media Video Advertisements: An ..."

Hui-Chih Wang et al. (2024)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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  - conf/pacis/WangELSKDC24
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Hui-Chih Wang, Rachael Oluwayemisi Ehianeta, Chun-Ling Lin, Kuo-Chung Shang, Mehmed M. Kantardzic, Hersen Doong, Chih-Hung Chung:
Intertitles and Attention in Social Media Video Advertisements: An Exploration of EEG Viewpoints. PACIS 2024

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