"Predicting the Effects of Product Description on Purchase Intentions in ..."

Jian Mou, Wenlong Zhu, Morad Benyoucef (2019)

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Jian Mou, Wenlong Zhu, Morad Benyoucef:
Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment-involvement Theory. PACIS 2019: 25

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