"Channel Integration towards Omnichannel Management: a literature Review."

Tobias Mirsch, Christiane Lehrer, Reinhard Jung (2016)

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type: Conference or Workshop Paper

metadata version: 2016-11-08

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Tobias Mirsch, Christiane Lehrer, Reinhard Jung:
Channel Integration towards Omnichannel Management: a literature Review. PACIS 2016: 288

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