"Examining the Showrooming Intention of Mobile-Assisted Shoppers in a ..."

Qiuyue Luo et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2014-11-25

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Qiuyue Luo, Lih-Bin Oh, Li Zhang, Jing Chen:
Examining the Showrooming Intention of Mobile-Assisted Shoppers in a multichannel Retailing Environment. PACIS 2014: 141

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