"Is Online Channel a counterstrategy to the Store Brand by the National Brand?"

Xiao-Meng Luo, Li-Wen Chen, Ling Ge (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-11-25

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Xiao-Meng Luo, Li-Wen Chen, Ling Ge:
Is Online Channel a counterstrategy to the Store Brand by the National Brand? PACIS 2014: 25

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