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"The effects of Webpage Color on lenders' Decisions in Online P2P Lending: ..."
Qin-Fang Luo, Shun Cai (2016)
- Qin-Fang Luo, Shun Cai:
The effects of Webpage Color on lenders' Decisions in Online P2P Lending: a Construal Level Theory Perspectiv. PACIS 2016: 231
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