"How product signals of brand and review influence consumers: A cognitive ..."

Jing Luan, Pengfei Tang, Zhong Yao (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Jing Luan, Pengfei Tang, Zhong Yao:
How product signals of brand and review influence consumers: A cognitive perspective. PACIS 2020: 142

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