"Reading Consumer Reviews to Confirm My Expectations: The Accelerated ..."

Jung Lee, Loo Geok Pee (2013)

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type: Conference or Workshop Paper

metadata version: 2016-07-12

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Jung Lee, Loo Geok Pee:
Reading Consumer Reviews to Confirm My Expectations: The Accelerated Impact of Confirmation under Extreme Review Tones. PACIS 2013: 76

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