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"The Role of Parasocial Interaction on Continuance Viewing Intention of ..."
Tsan-Ching Kang, Ya-Hsueh Chuang (2022)
- Tsan-Ching Kang, Ya-Hsueh Chuang:
The Role of Parasocial Interaction on Continuance Viewing Intention of Social Media: Personal and Environmental Factors. PACIS 2022: 302
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