"Enhancing the influence of pop-up advertisements on advertising effects ..."

Chiung-Wen Hsu, Jen-Ruei Fu (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-11-07

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Chiung-Wen Hsu, Jen-Ruei Fu:
Enhancing the influence of pop-up advertisements on advertising effects from the perspective of personalization and placement. PACIS 2018: 139

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