"Effects of Music Types on Online Shoppers' Purchasing Intention and Level ..."

Pei-Hsuan Hsieh, Wen-Jiun Ching (2021)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-08-30

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  dblp key:
  - conf/pacis/HsiehC21
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Pei-Hsuan Hsieh, Wen-Jiun Ching:
Effects of Music Types on Online Shoppers' Purchasing Intention and Level of Perceived Risk - An fMRI Study. PACIS 2021: 165

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