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"Transaction-Driven Personalization: The Moderating Effects of Personality ..."
Shuk Ying Ho, Kar Yan Tam, Michael J. Davern (2007)
- Shuk Ying Ho, Kar Yan Tam, Michael J. Davern:
Transaction-Driven Personalization: The Moderating Effects of Personality Traits. PACIS 2007: 9
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