"How to Tell an Attractive Digital Story? The Revolution of Product ..."

Mengyao Fu et al. (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/pacis/FuXLTW20
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Mengyao Fu, Bingqing Xiong, Eric T. K. Lim, Chee-Wee Tan, Weiquan Wang:
How to Tell an Attractive Digital Story? The Revolution of Product Placement in the Mobile App Store. PACIS 2020: 152

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