"Organisational Transformation through CRM Implementation: a descriptive ..."

Carolyn Ye-Phern Chin, Melissa Ding, Chandana R. Unnithan (2003)

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type: Conference or Workshop Paper

metadata version: 2013-05-23

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Carolyn Ye-Phern Chin, Melissa Ding, Chandana R. Unnithan:
Organisational Transformation through CRM Implementation: a descriptive case study. PACIS 2003: 30

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