"Impact of the Match-up between Live Streaming Styles and Product Types on ..."

Yabin Cai et al. (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Yabin Cai, Xueqi Bao, Yan Li, Jie (Joseph) Yu, Xi Chen:
Impact of the Match-up between Live Streaming Styles and Product Types on Consumers' Purchase Intention. PACIS 2022: 238

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