"Investigating Effectiveness of Source Credibility Elements on Social ..."

Dinna Amelina, Yu-Qian Zhu (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

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  - conf/pacis/AmelinaZ16
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Dinna Amelina, Yu-Qian Zhu:
Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: the Case of Instagram in Indonesia. PACIS 2016: 232

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