"Identifying and Classifying Value Propositions in Brand Tweets - a Study ..."

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

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Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal:
Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. PACIS 2016: 168

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