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"The Influence Mechanism of Mainstream Media E-Commerce Live Streaming on ..."

Faming Zhang, Shuqi Zhu, Zhaoqing Ye (2022)

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DOI: 10.1145/3535782.3535783

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-30

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Faming Zhang, Shuqi Zhu, Zhaoqing Ye:
The Influence Mechanism of Mainstream Media E-Commerce Live Streaming on Consumers' Purchase Decision: An Exploratory Study Based on Grounded Theory. MSIE 2022: 1-8

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