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"The Transformation Path of Sports Brands in the Context of Consumption ..."

Shan Wang, Gang Fang (2020)

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DOI: 10.1145/3396743.3396777

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-31

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Shan Wang, Gang Fang:
The Transformation Path of Sports Brands in the Context of Consumption Upgrading. MSIE 2020: 125-129

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